Fortifying a strong foundation for future growth, the Philippine Coconut Authority held its 2024 Midyear Planning and Performance Assessment Conference on July 10-12, 2024.

The Philippine Coconut Authority (PCA) proudly unveils 𝗕𝗔𝗬𝗔𝗡𝗜𝘆𝘂𝗴𝗮𝗻, a revolutionary campaign destined to transform the coconut industry!

Launched at the 2024 Midyear Planning and Performance Assessment Conference, the PCA’s BAYANIyugan campaign is set to revolutionize the coconut industry! Guided by the theme "𝐾𝑎𝑖𝑠𝑎 𝑎𝑘𝑜 𝑠𝑎 𝑝𝑎𝑔-𝑢𝑛𝑙𝑎𝑑 𝑛𝑔 𝑃𝐶𝐴, 𝐾𝑎𝑖𝑠𝑎 𝑎𝑘𝑜 𝑠𝑎 𝑝𝑎𝑔-𝑢𝑛𝑙𝑎𝑑 𝑛𝑔 𝑖𝑛𝑑𝑢𝑠𝑡𝑟𝑖𝑦𝑎 𝑛𝑔 𝑝𝑎𝑔𝑛𝑖𝑛𝑖𝑦𝑢𝑔𝑎𝑛, 𝐾𝑎𝑖𝑠𝑎 𝑎𝑘𝑜 𝑠𝑎 𝑝𝑎𝑔-𝑢𝑛𝑙𝑎𝑑 𝑛𝑔 𝐵𝑎𝑔𝑜𝑛𝑔 𝑃𝑖𝑙𝑖𝑝𝑖𝑛𝑎𝑠," this campaign embodies the spirit of communal unity and cooperation, drawing from the rich cultural value of "bayanihan."

Together, we are the 𝘽𝘼𝙔𝘼𝙉𝙄 (heroes) of 𝙉𝙄𝙔𝙊𝙂 (coconut), united in 𝙋𝘼𝙂𝙏𝙐𝙏𝙐𝙇𝙐𝙉𝙂𝘼𝙉 (cooperation). At the heart of this campaign, we honor the true heroes of the coconut industry—our coconut farmers. Together with PCA, we are all heroes championing the development of the coconut industry, modernizing agriculture, and building a stronger Philippines.

Mark your calendars for the 𝟮𝟬𝟮𝟰 𝗖𝗼𝗰𝗼 𝗪𝗲𝗲𝗸 𝗖𝗲𝗹𝗲𝗯𝗿𝗮𝘁𝗶𝗼𝗻 in August, where BAYANIyugan will be our rallying cry. Get ready for a wave of groundbreaking events, including the nationwide simultaneous coconut planting on the road for the 𝟭𝟬𝟬 𝗺𝗶𝗹𝗹𝗶𝗼𝗻 𝗰𝗼𝗰𝗼𝗻𝘂𝘁 𝘁𝗿𝗲𝗲𝘀 planted. Let's rewrite the future of coconut, one mighty seed at a time.

This is your heroic calling. Join us in this journey to revolutionize the coconut industry and build a prosperous, united 𝗕𝗮𝗴𝗼𝗻𝗴 𝗣𝗶𝗹𝗶𝗽𝗶𝗻𝗮𝘀!