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𝐏𝐂𝐀 𝐒𝐨π₯𝐒𝐝𝐒𝐟𝐒𝐞𝐬 𝐏𝐐𝐀 𝐁𝐒𝐝 𝐰𝐒𝐭𝐑 𝐏π₯𝐞𝐝𝐠𝐞 𝐒𝐒𝐠𝐧𝐒𝐧𝐠

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QUEZON CITY – In a move toward organizational excellence, the Philippine Coconut Authority (PCA) formalized its commitment to the Philippine Quality Award (PQA) with a ceremonial "𝗣𝗹𝗲𝗱𝗴𝗲 𝗼𝗳 π—–π—Όπ—Ίπ—Ίπ—Άπ˜π—Ίπ—²π—»π˜" signing. This event underscores the agency’s resolve to achieve national recognition for quality and performance excellence, reinforcing its dedication to transformative governance and service efficiency.

Led by PCA Administrator &s CEO Dr. Dexter R. Buted, the signing ceremony was attended by key officials, employees, and stakeholders, all unified in their pledge to align PCA’s operations with the globally recognized Malcolm Baldrige Framework. The PQA, the highest national recognition for quality excellence institutionalized through Republic Act 9013, sets a benchmark for performance, strategy, customer engagement, and workforce development in organizations across the Philippines.

The pledge signing follows the successful three-day intensive training-workshop held from March 18-20, 2025. The workshop, facilitated by Engr. Angelica C. Fraginal, Managing Director of ACF Consultancy and Training Services, equipped PCA’s Technical Working Group with essential knowledge of the PQA application process, criteria assessment, and organizational improvement strategies.

During the ceremony, PCA chief affirmed that PCA’s pursuit of the PQA is a continuation of its journey toward operational mastery, following its ISO certification in December 2024. "𝐼𝑆𝑂 π‘π‘’π‘Ÿπ‘‘π‘–π‘“π‘–π‘π‘Žπ‘‘π‘–π‘œπ‘› 𝑖𝑠 𝑗𝑒𝑠𝑑 π‘‘β„Žπ‘’ 𝑏𝑒𝑔𝑖𝑛𝑛𝑖𝑛𝑔. π‘Šπ‘’ π‘Žπ‘Ÿπ‘’ π‘›π‘œπ‘€ 𝑠𝑑𝑒𝑝𝑝𝑖𝑛𝑔 𝑒𝑝 π‘‘π‘œ π‘Ž π‘”π‘Ÿπ‘’π‘Žπ‘‘π‘’π‘Ÿ π‘β„Žπ‘Žπ‘™π‘™π‘’π‘›π‘”π‘’, π‘‘β„Žπ‘’ π‘ƒβ„Žπ‘–π‘™π‘–π‘π‘π‘–π‘›π‘’ π‘„π‘’π‘Žπ‘™π‘–π‘‘π‘¦ π΄π‘€π‘Žπ‘Ÿπ‘‘. π‘‡β„Žπ‘–π‘  𝑖𝑠 π‘œπ‘’π‘Ÿ π‘π‘œπ‘šπ‘šπ‘–π‘‘π‘šπ‘’π‘›π‘‘ π‘‘π‘œ 𝑠𝑒𝑑𝑑𝑖𝑛𝑔 π‘Ž 𝑛𝑒𝑀 π‘ π‘‘π‘Žπ‘›π‘‘π‘Žπ‘Ÿπ‘‘ π‘œπ‘“ 𝑝𝑒𝑏𝑙𝑖𝑐 π‘ π‘’π‘Ÿπ‘£π‘–π‘π‘’ 𝑒π‘₯𝑐𝑒𝑙𝑙𝑒𝑛𝑐𝑒," he said.

PQA, modeled after the prestigious Malcolm Baldrige National Quality Award in the United States, assesses organizations across multiple levels: Commitment to Quality Management, Proficiency in Quality Management, Mastery in Quality Management, and Performance Excellence. The Authority’s goal is to elevate its status as one of the pioneering government-owned and controlled corporations (GOCCs) to attain this esteemed recognition.

The Pledge of Commitment, signed collectively by PCA officials and employees, underscores the agency’s dedication to continuous improvement, service enhancement, and global competitiveness in the coconut industry. The pledge highlights the Authority’s mission to elevate its operations, drive customer satisfaction, and ensure that its advancements benefit Filipino coconut farmers.

"π‘‡β„Žπ‘–π‘  𝑖𝑠 π‘Ž π‘π‘Ÿπ‘œπ‘šπ‘–π‘ π‘’ π‘‘π‘œ π‘œπ‘’π‘Ÿ π‘“π‘Žπ‘Ÿπ‘šπ‘’π‘Ÿπ‘  π‘Žπ‘›π‘‘ π‘‘β„Žπ‘’ π‘π‘œπ‘π‘œπ‘›π‘’π‘‘ π‘–π‘›π‘‘π‘’π‘ π‘‘π‘Ÿπ‘¦," PCA chief stated. "π‘Šπ‘’ 𝑀𝑖𝑙𝑙 π‘›π‘œπ‘‘ 𝑠𝑒𝑑𝑑𝑙𝑒 π‘“π‘œπ‘Ÿ β€˜π‘”π‘œπ‘œπ‘‘ π‘’π‘›π‘œπ‘’π‘”β„Ž.’ π‘„π‘’π‘Žπ‘™π‘–π‘‘π‘¦ π‘Žπ‘›π‘‘ 𝑒π‘₯𝑐𝑒𝑙𝑙𝑒𝑛𝑐𝑒 π‘šπ‘’π‘ π‘‘ 𝑑𝑒𝑓𝑖𝑛𝑒 π‘œπ‘’π‘Ÿ π‘€π‘œπ‘Ÿπ‘˜, π‘’π‘›π‘ π‘’π‘Ÿπ‘–π‘›π‘” π‘‘β„Žπ‘Žπ‘‘ π‘œπ‘’π‘Ÿ π‘’π‘“π‘“π‘œπ‘Ÿπ‘‘π‘  π‘‘π‘Ÿπ‘Žπ‘›π‘ π‘™π‘Žπ‘‘π‘’ π‘‘π‘œ π‘Ÿπ‘’π‘Žπ‘™, π‘™π‘Žπ‘ π‘‘π‘–π‘›π‘” π‘–π‘šπ‘π‘Ÿπ‘œπ‘£π‘’π‘šπ‘’π‘›π‘‘π‘  π‘“π‘œπ‘Ÿ π‘‘β„Žπ‘’ π‘ π‘’π‘π‘‘π‘œπ‘Ÿ 𝑀𝑒 π‘ π‘’π‘Ÿπ‘£π‘’."

As PCA marches on this transformative pursuit, the ceremonial pledge signing marks the beginning of a staunch drive toward a more responsive, efficient, and globally competitive coconut industry. Through collective effort and steadfast commitment, the Authority aims to redefine public service excellence, one step closer to attaining the coveted Philippine Quality Award.

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